Project Description
I worked with the International Space Station (ISS) and Entertainment Industry Professionals Mentoring Alliance (EIPMA) on a global campaign to create the ISS Nobel Peace Prize submission.
The campaign blended storytelling, creator participation, and entertainment-industry mentorship to highlight the ISS as a symbol of international cooperation.
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Challenge
The ISS is a strong example of global collaboration, but its peace-building contribution is often under-recognized publicly.
We needed a campaign that could:
- Translate institutional impact into an emotionally resonant narrative
- Generate a compelling Nobel submission asset
- Activate global participation, especially among younger creators
Solution
We launched the Equal Space Challenge, inviting aspiring filmmakers worldwide to create short films answering why the ISS should receive the Nobel Peace Prize.
The winning film became the official ISS Nobel submission. Participating filmmakers received exclusive ISS and astronaut footage plus an ISS media kit.
To improve submission quality, I partnered with EIPMA to run a live webinar series featuring industry professionals, including:
- Jason Clark, Executive Producer (Ted, Stuart Little, A Million Ways to Die in the West)
- Linda Rheinstein, NBC Sports producer (30+ years)
- Tom Costantino, Post Production Editor (The Orville, CSI: Miami, Ted)
I also collaborated with Chris Hadfield, the first Canadian Commander of the ISS, on campaign storytelling and youth activation.
Campaign video: https://youtu.be/h-0z5Ixt2gw
Outcome
The campaign created a global, creator-led narrative system for the ISS Nobel submission—combining institutional credibility, expert mentorship, and public storytelling into one coordinated execution model.