I worked with the International Space Station (ISS) and Entertainment Industry Professionals Mentoring Alliance (EIPMA) on a global campaign to create the ISS’s Nobel Peace Prize submission. The campaign combined the power of storytelling, global engagement, and entertainment industry expertise to highlight the ISS’s contributions to international collaboration and peace.
.png)
The ISS embodies the spirit of global cooperation, yet its contributions to fostering peace and collaboration often go unnoticed by the general public. To address this, we needed a compelling and innovative way to:
- Highlight the ISS’s role as a symbol of international unity
- Craft a unique and impactful submission for the Nobel Peace Prize
- Engage and collaborate with a global audience
We created a global challenge called the Equal Space Challenge targeted toward young aspiring filmmakers to create a short film on why the ISS should win the Nobel Peace Prize. The winning video would be the ISS’s official Nobel submission. Filmmakers that signed up for the challenge received footage of the ISS and astronauts not available to the public along with an ISS Media Kit.
I worked with EIPMA to put together a live webinar series to help the young filmmakers with their campaign submission. Guests on these webinars included:
- Jason Clark: Executive Producer for 10+ films including Ted, Stuart Little, and A Million Ways to Die in the West
- Linda Rheinstein: a Producer at NBC Sports for over 30 years working on a way to bring sports to space
- Tom Costantino: a Post Production Editor with over 2 decades of experience on projects including The Orville, CSI: Miami, and Ted
I also worked with the first Canadian Commander of the ISS, Chris Hadfield on a marketing campaign. The goal of the campaign was to tell the story as to why the ISS should win the Nobel Peace Prize and to inspire youth to get involved in the campaign.